Spring Cleaning On Your Website
It’s that time of year! The grass turns green, flowers bloom, seasonal allergies run rampant and people get re-energized about decluttering. Why not “clean house” with your website? Everyone wants an optimized site that loads quickly and has current information, so now may be the time to clean up your site by freshening up images, adding pages, removing unused plugins and swapping out old content. Periodic website purging are necessary since outdated content and old images are just a few reasons people won’t stay long on a website.
1. Assess Your Website
The first step in cleaning up your site is to look at it in its entirety and find the stand out items to address. Let’s say there is an event page that has passed or a former employee still listed on the About Us page. Whatever you find, create a list and make the change. Besides content updates, locate any broken links or plugins that need updating or perhaps just deleted altogether.
2. Freshen Up Content
After locating and updating the obvious items on the site, the second step is to take a look at each page. It’s important to keep a fresh look throughout your site. This can be done by swapping out images and giving your pages new graphics or headers. Also, it might be necessary to added more relevant text to outdated pages or spruce up other sections of content.
3. Look Ahead
Lastly, while making updates and freshening up the content on your site, take time to look ahead in your business and see what content might need to be added in the future. Maybe there is an upcoming event, added service or new functionality you want to add the site. This is a good time to start planning for the additions.
Next Steps
Feeling overwhelmed or don’t have time to make these updates? Don’t worry! Matchstick is here to help keep site updated with fresh content and eliminating clutter. We offer monthly support options that includes making content changes so you don’t have to! We exist to keep your site relevant, running smoothly and secure. Contact us today for a free evaluation of your website.
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