Why is Google Analytics Important?
We all know potential clients and customers visit your website to get basic info about your business–who you are, what you offer, where you’re located. But there is a bonus feature of driving traffic to your website: Knowing who visits your site, what pages they view, when they visit and what keywords they used to land on your site is all crucial for your success. Google Analytics provides a telescope into the lives of your demographic. Take a look at why Google Analytics is important and how you can implement this on your site.
Five reasons why Google Analytics are key:
1. Who visits your site
There are ways to track the geographical location of your audience, which browser and operation system the user used to visit your site and many other important information such as: screen resolution, JavaScript support, language and more. This is very useful data when it comes to how and what you use to build a site to make sure it’s compatible with your audience. Knowing what elements to avoid using on your site and how people are viewing your site (i.e. tablet, phone or desktop) is crucial to what theme you use for your WordPress website.
2. What users do when they are on your website
Tracking where users are going on your website, how long they stayed and if they immediately close the browser after visiting your site (bounce rate) can help you know what to do differently on your site to reduce the bounce rate and increase the depth of page views.
3. When they visit your site
Do you know the peak times of visitors on your site? Well Google Analytics knows the exact times when users visit your site and provides hour-by-hour review of such activity. This is helpful to know if you’re wanting to publish a blog post or other content or update software on your site.
4. Where did they come from
Knowing how people landed on your site–from what other websites, social media or search engines the came–is a key element to track and then determine where to invest more time (or money) to gain more visitors. This feature is great because you can also see the breakdown of all the referral sources that you need to work with the most. For example, if most of your traffic is coming from Facebook, set up exclusive Facebook content catered to your Facebook audience to gain more visitors.
5. How they interact with your site’s content
Knowing what is working and what isn’t working on your site can help make or break how users interact with your site’s content. Google Analytics can show you what percentage of users clicked on which links on your site and much more. By seeing the user interactivity you can better work your content around your users.
Implementing Google Analytics
Matchstick is here to help. We implement analytics to every site that signs up for a monthly support package, handling all the behind-the-scenes configuring of your. We also provide to you monthly statistics with everything listed above. You will even receive charts and graphs and know what keywords people are using to land on your site!
Help Me Get Google Analytics!
