WordPress Website: Don’t Set It & Forget It
Imagine having a billboard for your business on the side of the interstate and the phone number listed is incorrect. And the event being advertised happened months ago. When it comes to a WordPress website, don’t set it and forget it. One of the most common mistakes I see on the internet are sites containing outdated information. This is a great way to drive customers elsewhere. The point of visiting a website is to get the correct information as quickly as possible. How frustrating it is for a customer or potential client to think they have the correct phone number only to get an out-of-service message when they call. Equally as damaging is having out-of-date promotions or events being publicized on a site. What’s the response of a website visitor when they see old events or promotions that ended a while ago? Not favorable.
In addition to having outdated content on a site, even more costly mistakes are made in regards to security. When a WordPress site does not have the core files, plugins or themes updated regularly, there are unseen vulnerabilities and liabilities that most business owners aren’t even considering. This is a huge security risk because it allows potential hackers to more easily access WordPress sites. I have come across numerous businesses, even in the last few months, whose sites were hacked and filled with pornography. Many times the way hackers “got in” was through an old version of a plugin. While a website being taken down due to hacking can cause revenue loss, even more damaging can be the content that was disseminated via an unsuspecting business or non-profit.
This is why Matchstick Websites exists, to bring peace of mind. We are here to help you keep your existing WordPress website updated and unwanted hackers away! Don’t set it and forget it when it comes to your site. Matchstick offers different monthly maintenance packages giving business owners the assurance that their site is being monitored by a friend and is not vulnerable to a foe. It doesn’t matter if you already have a WordPress site or are looking for a new one, we offer this service to everyone. Check out our Services to find a plan that works for you.