10 Common Mistakes Made On Social Media – Part 2
6. Always Trying to Get Rather Than to Give
Most of us can smell a salesman from a mile away. By always selling to your followers, people will eventually unfollow you or block your page.
Solution: Small companies succeed in social media when they go out of their way to help others by providing useful information, sharing other people’s content, jumping into conversations where they can lend a hand and making it easy for people to try their products and services.
7. Using Too Many Hashtags
You could probably think of at least a few people who overuse hashtags. This can actually do more harm than good by causing confusion.
Solution: Hashtags are used in searching and tracking certain topics on social media. Make sure the hashtags you use are actually relevant to what you post. Keep it to three hashtags or less in any given post, as a rule of thumb.
For more detail explanation on hashtags, click here.
8. Obsessing On The Number of Followers
If your main concern on social media is the number of followers you have, then you’re missing the point.
Solution: Focus on developing good, quality content then the followers will…follow. Sometimes it’s too easy to get caught up in accumulating “friends” and assuming these will turn into sales, but the reality is, the best thing you can do on social media is creating high-quality content that makes people want to follow you. Sales will be the eventual by-product.
9. Choosing the Wrong Social Networks
Far too often businesses choose the wrong platforms for their type of business.
Solution: Go where your customers are and don’t waste your time somewhere else. Each network has its own purpose and potential. Wanting to reach a broad audience? Facebook. Do you have a creative business? Try Pinterest. Maybe you’re able to chronicle your business with daily photos. Instagram is the way to go.
10. Not Posting Regularly
Ever visited a social media page only to find they haven’t posted for months? This is never a good thing because it can appear that a business is out of date or worse, out of business.
Solution: Develop a posting strategy. Create a schedule on how frequently you want to post and on which platforms. WordPress can even schedule out blog posts. You can set it to post automatically on a certain day and time and have it post to Facebook, Twitter or any other of your favorite social media platforms.
Read Part 1