Why WordPress? (Part 1)
Why use the WordPress platform for your website? Isn’t just having a website in general enough? There are many reasons to choose WordPress. Not only does it give you the flexibility to add virtually any content to your site, it is also one of the best platforms for Search Engine Optimization (SEO). And WordPress isn’t just for small businesses; big companies are capitalizing on the benefits as well:
WordPress offers many great features to enhance your website and get your content out to the world. Whether you are a small business selling a service or product or perhaps you are a non-profit trying to get your message out, WordPress can be a great fit. At its core, WordPress is built with performance, speed and content management in mind. It is friendly to nearly all media types and can keep all your pages and content in once place.
Here are just a few examples of some features WordPress has to offer:
What does this really mean? This type of website simply responds to changes in width of a browser window, naturally adjusting the placement of elements on a web page to best fit the available space. If you want to see how responsive design works, visit a site on a computer and make the window larger or smaller. Or view that site on a phone or tablet: How well does the content fit on the screen?
With so many devices and types of computers being used these days, responsive sites are key for consistency. There is no longer any need to make multiple versions of your website and no need to use custom code to make your site change size and functionality based on how the site is viewed. As long as your theme allows, WordPress does this for you!
WordPress is continually coming out with updates to its core files and plug-ins to keep the code up-to-date and secure. This keeps hackers away and ensures your site is always reaching the highest industry standards so when people visit your site they can see the content the way it was intended to be viewed.
Let’s say you visit a website and it had many broken links, images were not appearing correctly or it took entirely way too long to load. We all know you would close that page out and not visit that site again. WordPress gives you the peace-of-mind knowing that your site is using tip-top technology and displaying content without error.
No Monthly Fees or Subscription Needed
Unlike Squarespace or other build-it-yourself platforms, WordPress software does not charge you a monthly fee or subscription. The only cost is up front for the initial design and development, and that’s built in to every contract we write, so there are no surprises. Once your site is launched, it is available online without interruption.*
*As long as you pay your web hosting provider.