Why WordPress? (Part 2)
Perhaps you are still a bit skeptical about using WordPress for your website. Whatever those reasons are, set those aside them for a moment and continue to read more about why a small business or non-profit could benefit by using the WordPress platform for their website. Beyond the fact that WordPress is responsive, always being updated to meet industry standards and free of software subscription costs, here are a few more features to consider:
No (Expensive) Development Needed
WordPress provides thousands of different building “blocks” that will be mixed-and-matched to create your site. In this day and age, you do not have to reinvent the wheel every to get the site you want. In fact, because of the variety of components and functionality WordPress has to offer, your site does not have to take months to complete. No longer is a team of web developers needed to code a fully-functioning and robust website. WordPress offers the tools necessary to create a site that fits your business needs.
Search Engine Optimization (SEO) Friendly
“WordPress is written using standard compliance high quality code and produces semantic markup which makes your site very attractive to search engines.”
Google loves WordPress. And Google is important if you want people to find your website…which is probably the reason you have a website! WordPress, by design, was created and structured to make search engines index each site properly. Additionally, WordPress sites can be supplemented with multiple components and plug-ins to help your site be found more easily. This is standard with every site we create for clients. Great SEO equals more traffic to your website.
While there are no scientific magic when it comes to guaranteeing SEO for a website or ensuring the highest ranks in Google, there a numerous implementations we use to give your site a boost in SEO:
- Integrating keywords and descriptions to each page (also called “meta data”)
- Ensure images have proper “Alt” tags and proper names (the tool-tip that appears when you hover over an image)
- Submit xml sitemaps to Google and Bing (the gives the search engines an index of what is on your site)
- Use themes that were built with SEO in mind (the main structure and functionality to the site)
Safe and Secure
With website hacks happening to even the largest of companies in America, even the smallest site is at risk for intrusion. But WordPress brings peace of mind. Just as with SEO, there are plug-ins used to help your website become more secure. By having the proper access and security settings, you can keep unwanted hackers from penetrating your website. There is also login protection to prevent the wrong people or systems from accessing your files. We ensure that the appropriate security plug-ins and settings are “turned on” and integrated into every website. If you are still unsure about the security of WordPress, take it from these big companies that WordPress is the way to go.