So You Think You Can Blog…?
Start a small business? Check. Establish a presence on social media? Check. Blogging…? If you can’t check that box, you may be missing a great opportunity to capitalize on all those followers, friends and general passer-byers. So how do you create content that runs the gamut of all those platforms? You need a blog! A blog can quickly become a hub for people and it’s housed right on your website, which is where you always want a potential customer or client to land.
Blogging pays off in a number of ways, but most notably it gives any business the ability to show their legitimate place in an industry by providing timely, robust content. Blogs also boost the general visibility, searchability and value of your website.
Having your own WordPress blog allows you to write content that pertains to your type of business and immediately “pings” a variety of different communities on the social media sites. This allows your followers to get the information delivered right to their digital doorstep. A WordPress blogs gives you the platform to be creative, share information, photos or videos or even introduce some humor into someone’s day. Having this sort of home base where everyone can learn more about you and your services also helps build brand awareness.
Blogging also benefits your website on the backend by creating more searchable content, which Google and Bing love. As you write blog posts regularly, fresh content is being fed to all your followers, prospects and customers on social media, thereby making your site more appealing to search engines.
How to get started:
WordPress has a long history of being the best avenue for blogging on the web–in fact, WordPress was once exclusively used for blogging. And blogability is built into every Matchstick website, so whether you’re wanting a blog as one part of your website or you aspire to build a business around blogging, we can help! WordPress is the backbone to every site we create, which means blogging is in our blood.
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