fric·tion /ˈfrikSH(ə)n/ noun — the resistance that one surface or object encounters when moving over another Friction is everywhere on the internet. It can’t be seen but it sure can be felt. Website friction is anything that gets in the way of a user achieving a desired outcome, usually ending in frustration! Whether there are too…
Pivotal Results, Built to Last. Client: Axis Construction Group Category: Construction AXIS Construction Group is based in Kansas City, Missouri and manages both large and small build-outs for clients in a variety of industries. The main focus of their new site was showcasing their impressive projects with stunning photos and supportive testimonials. “It’s like we…
The World’s First Digital Platform for Pilot Examiners Client: PilExOS Category: Software PilExOS makes it easier than ever for Examiners Applicants and Flight Schools to find book and manage checkrides. This one-page website is both polished and succinct. The branding we developed is pulled into every aspect of the website, from icons to imagery. …
Have you ever taken the time to read a manual that comes with a new electronic? While most people blow right by these documents, knowing the ins and outs of how something functions will really payoff in the end. The same goes for WordPress blogging. Want to tap into the full potential your blog has…
Empowering Students to Soar with Reading Client: Susan’s Learning Connection LLC Category: Education Susan Clambaugh offers exceptional educational services that empower students to soar with reading. Her site needed to guide users toward important resources and services along with her online store of digital assets. Key Features: Online Store Multi-Page Responsive Design Video Integration…
Local Website Makeover Ever watch a TV show where they flip a house and show the before and after? Pretty shocking transformation most of the time. Well I had the privilege to do that same type of thing for a website for a local business called Comprehensive Mental Health Services (CMHS). CMHS is an organization…
10 Common Mistakes Made On Social Media – Part 2 6. Always Trying to Get Rather Than to Give Most of us can smell a salesman from a mile away. By always selling to your followers, people will eventually unfollow you or block your page. Solution: Small companies succeed in social media when they go…
All Profit for Nonprofits. Client: The Lightfoot Collection Category: Fashion The Lightfoot Collection is a fashion business selling unique pairs of clay earrings. The profit from every pair of earrings sold will be given away to local and international nonprofits. Key Features: Video Integration One-Page Design Featured Product Photos Unique URL Shopping Cart
10 Common Mistakes Made On Social Media – Part 1 1. Having No Strategy “If you fail to plan, you are planning to fail!” –Benjamin Franklin Posting infrequently, sharing the same basic content on all social media platforms or simply doing nothing is a surefire way to lose your audience. Solution: Create a plan on…
Mission Made Possible. Asphalt and Concrete for Kansas City. Client: Max Paving Category: Construction Max Paving was the perfect paving partner, but needed a more user-friendly website that better featured their services. Having worked with dozens of large KC businesses, they are equipped to take on large projects and small. Key Features: Multi-Page Responsive…
